Multinational corporations and local enterprises will be controlled by hacking each other market segments. Therefore, the ability of market competition in the tit for tat arrangement before the commencement of effective channels and the formation of strong market power of the company, will win a certain first-mover advantage. ANTA retail business from the company after the listing expansion strategy and financing plan view, the expansion of its effectiveness in the retail business,Bailey UGG boots, will enhance its sporting goods in China's domestic market control, and thus may affect the global sports goods manufacturers in China the market's competitive landscape. ANTA concerned for effective control of the market will be the use of market leverage its industry competition subvert an effective weapon.
Phil. Knight (Phil Knight) is a legendary figure. In 1972,cheap UGG boots, he founded Nike (Nike), and quickly create the world's leading brand sporting goods industry. More importantly, Knight 80 in the last century the implementation of the \Even those who have a centuries-old tradition of sports brands, but also had to choose \In response, Phil. Knight said: \Founder Phil. Knight had pointed out that in talking about competition, \and Reebok, Nike and Adidas competition between can draw a conclusion: For the imitation Nike after it is indeed an effective strategy, but want to surpass Nike's Knight is not identified by applying static everything.
1993, the Nike and Coca-Cola, the best vodka two companies selected for the American Marketing Association (American Marketing Association) famous halls (Hall of Fame) the first batch of members. The \. Knight for the Nike company to create a wave can not be easily replicated in culture. His views to meet the 50 years since the 20th century, developed a marketing and cultural point of view. To shape the marketing of the resulting business impact in terms of enlightenment, a marketing-oriented company, is a customer of the company would create. In this transformation, the profit itself becomes less important, customer satisfaction is the company's biggest challenge.
Nike's \Professional basketball, running shoes and other professional sports equipment research and development. In 2006, ANTA has introduced a new brand slogan: Keep Moving (never stop), and the chain shoes: wandering lover! 【Chart】. In 2006, ANTA has 15 companies in Fujian Jinjiang footwear production line, annual production of 8.9 million pairs of sports shoes, all kinds of sporting goods revenue reached 12.5 billion yuan. Operation from the perspective of globalization, as Nike's main product sales of market concentration in Europe and the mainstream market, it means \In other words, if Nike's Asian market (developing countries) in its total sales to account for a considerable share of the income ratio, it will write off part of its \Digested by the markets that internalize the external risk. There is no doubt that in all emerging markets, China is undoubtedly the recent growth and potential consumer market. This is why Nike and other multinational companies in strategic planning in the future, and strive to focus on the reasons for the Chinese market competition.
1993 onwards, represented by Chendai Anta shoes manufacturing industry from the \Jinjiang Overseas orders for many manufacturers of sports shoes to complete the original accumulation of capital, Anta was not outstanding during this period. Jinjiang footwear company with many different, not just the company to undertake Anta overseas orders, but also focus on the domestic market, is committed to developing the domestic market distribution channels. Ding Zhizhong that \, we must have their own network. \As the \Fluctuations in the external economic environment, the case of Nike OEM factory in Asia the cost of volatility,UGG shoes, supply, logistics and distribution, stability and other factors will affect Nike's overall business performance.
Anta's development process, is the town of athletic footwear industry Chendai a microcosm of the development, but also one of the best.
example, Reebok sporting goods market by the rise of women beyond the Nike, Adidas, Nike, through mergers and acquisitions strategy and global competition, and globalization of business after the completion of Nike, Reebok are repulsed proof target market that effective strategies for innovative companies, may gain a competitive initiative. As Ohmae for Knight's teachings as \
managers think about Nike, Inc. global consumers on a \In the early 20th century, made 80. Levitt believes that a common understanding of the normal consumer market will be standardized to the form of goods. The technology for all sales activities to establish a certain standard with the same rules of the game. Said viewpoints Minglaiweite homogenization is the best example of Coca-Cola.
1992, China's best gymnast Li Ning was founded by our name sporting goods company to enter China's sports goods industry \However, in the first decade, the majority of the Chinese sports goods manufacturer Nike is only \In the southeastern coastal Fujian Province Jinjiang City, there are nearly 3,000 footwear manufacturers, employing more than 30 million, annual output of 650 million pairs of shoes. Of these, only 38.8 square kilometers area of the town of Chen Tai, China and the world's leading producer of sports shoes. Now, from Jinjiang Anta, 361 °, Xidelong del benefits, Jordan, Kinglake and other brands, rely on imitation Nike rapid development of important local Chinese sports goods market competitors.
Third,UGG boots clearance, global management
1981 to enter the retail business, the D and wood (the current ANTA chairman) with a partner to do from the shoe factory. In 1990, Ding and wooden shoe factories partner with the separation of their troupe. 1 year after the establishment of ANTA shoe, but just an ordinary family factory. At that time, the Chinese sports goods market just beginning. Ding and Wood's son returned from Beijing, Chen Tai Ding Zhizhong family business, and determined to get bigger shoe. However, due to technology, materials and other aspects of the fledgling shoe did not Chendai foothold in the domestic market.
\the eyes of marketing with the sociology like. Nike has done the most successful is the interpretation of what people are doing now, where their interests, and we are very pleased to achieve our original vision of all. \always have an idea: the people do not need to sell the goods, is a difficult task immoral. Knight hopes that Nike's marketing behavior not only to draw attention to their products, but also to constantly remind you that Nike is doing.
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